Founded with
A Mission

War against the Norms
Death to Energy Drinks

We're out to replace energy drinks with a healthier, all-natural alternative. We are against the false promises and unethical practices.

War with Plastic

In a world full of chaos, we took it on ourselves to change the outlook towards sustainability practices and defining the New Rules of the game.

For Everyone

We believe in equality and that everyone can change the world. We believe everyone is a Badass and has the potential to break the imaginary barriers of rulebooks.